Meet our ambassadors!


Discover the stories of our »ambassadors of friendship« and their true belief in Slovenia. We want to point out and connect extraordinary individuals that are, for their achievements and for their positive attitude towards Slovenia, our great friends.

Brent J. Nichols 

Bristol - Wisconsin, WI

Director of Product, Sourcing, and Operations, Brunswick Billiards



AREAS: logistics • business management • supply chains

Five interesting facts

  • Ancestors from all parts of Slovenia.
  • Completed an MBA at DePaul University in Chicago.
  • Implemented a new ERP system.
  • Worked for many years in management positions at Life Fitness, the world’s leading company for commercial fitness equipment.
  • Brunswick Billiards, where he works as a director, was founded in 1845 and at first made foundations for wooden carriages, then found its mission in the manufacture of billiard tables that are synonymous with superior quality.

Cultural pieces of Slovenia

Brent’s ancestors come from all over Slovenia, so he says that he carries within himself all the cultural fragments of this country. His great-grandparents come from Šentjanž in Dolenjska, Gorica at Sava in Štajerska region, Mengeš, and also from Istria. Because of his Slovenian roots, he decided to apply for dual American and Slovenian citizenship.

Study and a successful business career

He graduated from Iowa State University with a degree in management and used the knowledge he acquired there in the field of logistics. He also completed an MBA program at DePaul University in Chicago. He worked for many years in leading positions, among others, as a logistics manager for Life Fitness, the world’s largest fitness equipment manufacturer. For three years, Brent led NAUTIC-ON in Chicago as director of operations, where he was responsible for strategic business decisions in the area of product and service offerings, procurement, and operational structure. Among other things, he also introduced a new, interoperable ERP system – Procure-to-Pay through-Order-to-Cash. In November 2020, Brent began working as Director of Product, Sourcing, and Operations at Brunswick Billiards in Bristol, Wisconsin.

Views of Slovenia and Slovenians

From personal and family experience, Brent knows that Slovenians are extremely hardworking, enterprising, and friendly. He believes that it is no coincidence that Slovenia has the highest GDP per capita of all the former socialist countries and that as much as two-thirds of the GDP is represented by the service sector, in line with modern global economic trends. He also welcomes the fact that, despite bad experiences in the last economic crisis, Slovenia has maintained its entrepreneurial spirit and cooperation with the European Union, and that it clearly shows that it wants economic cooperation and integration with the rest of the world as well.

Bristol

Bristol

A village in Kenosha County, WI is nestled among pristine lakes and rolling farmlands.

A favorite destination for horse lovers with its scenic terrain and competition facilities.

Every summer the popular Renaissance Faire is held.

Residents have a unique combination of country life with city amenities.

Currently, Bristol is home to approximately 4,411 residents.